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Cicero Investment Group must evaluate several factors in order to determine whether any given investment opportunity is a good one (and is appropriate for the firm). Research is needed in order to understand a company’s financials, market position, industry trends, and debt financing available. In the following paragraphs, we’ll discuss how we assess an investment opportunity and conduct due diligence for investments. While every company has its different nuances, this overview will give you a general framework of how we analyze an investment opportunity and the various considerations involved.